Quesiton - If Cambridge Software Corporation offers only one version of Modeler, which version should it offer? At what price? Case Study: Show transcribed image text Cambridge Software Corporation 'If we don't decide soon, Paula, your people won't have time to make changes in the software and to write the documentation for the student version, and my people won't have time to publicize the software at colleges and with professors. It's already Thanksgiving; any further delay, and we won't be ready for the next academic year.' Tony Atkinson, the new product manager at Cambridge Software Corporation (csc) was meeting with Paula Stewards, vice president, Software Development, and Chuck Kennedy, cscs president and chairman, in November 2008 to decide whether to offer multiple versions of Modeler, a new modeling software product. Stewards responded to Atkinson It's easy for you to push for several versions of s appeal Modeler. Cambridge Software Corporation Profit Analysis - Commercial and Industrial.Cambridge Software Corporation Profit Analysis * Introduction This report includes a detail analysis of the information provided in Exhibit 1, Table 1 in this report, of the Cambridge Software Corporation Case Study. CAMBRIDGE SOFTWARE CORPORATION: QUANTITATIVE ANALYSIS. Is synonymous with pricing decision in this case because the price selected by CSC. Cambridge Software Corporation 2383 Words| 10 Pages. CAMBRIDGE SOFTWARE CORPORATION Cambridge Software Corporation is about to decide whether to offer multiple versions of Modeler, a new Lotus-1, 2, 3 compatible modeling software product. After all, in your previous job, you were responsi ble for a line of different 'Gps' navigation devices. Before that, it was a line of mobile pho nes. Cambridge Software Corporation Case StudyAnd, before that, laptop computers. But, for us multiple product versions is a new concept. As it is, my people have enough trouble developing, documenting, and supporting one version of a cross-operating system software product (Modeler would be compatible with Microsoft Windows, Mac os, and Linux operating systems). And you are pushing for three versions of a software product of which we don't have even one version ready!' Kennedy knew both Atkinson and Stewards were right in their own ways. He had hired Atkinson to help move cso: from individual products to multi-version product lines. On the other hand Stewards also had a point. Kennedy could not argue with Atkinson on one thing the beginning of the next school year was only nine months away. In any case, because of another product csc was developing, the market window for Modeler was at most two years. It was now or never. Background Cambridge Software Corporation was founded in 1993 by Chuck Kennedy and Doug Hansen, graduate students in the Massachusetts Institute of Technology s Computer Science department. Csc's first 'headquarters' were located in Kennedy's ramshackle attic apartment near Kendall Square in east Cambridge, Massachusetts. Its first product was a computer program to study the dynamics of hydraulic flows in open channels. That was fifteen years, many products, an initial public offering, four stock splits, and a dot.com surge-and-bust ago. By 2008, csc had grown to a $100-million, 250-person company with corporate headquarters in a new building in a technology park in Hopkinton, Massachusetts, and Kennedy had exchanged his tattered jeans and shaggy beard for the attire of president and chairman of a successful company. Hansen, uncomfortable with the growth and concomitant change, had left the corporation and started dairy farm in Vermont. Dear Students, If you want us to solve case ' Cambridge Software Corp. By Anirudh Dhebar ' for you, simply contact us @ [email protected] and mention the case name with complete description, so we could solve the case for you, The price for each case vary according to length of case and time period by which you want to get complete Case Solution. Below is the detail for this case, Send us an email @ [email protected] ========================================================================= Cambridge Software Corp. Anirudh Dhebar. 'Cambridge Software Corp. Must decide whether or not to offer multiple versions of a new software product. The firm has identified five market segments for the software and is deciding which, if any, of three product versions (a high end 'industrial' version, a mid-range 'commercial' version, and a low-end 'student' version) to offer. The decision depends on the size of the different market segments, the customers' willingness-to-pay, and the costs of developing and producing each of the three versions.'
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |